Good evening,

Happy New Year to you.

Side-stepping the news over the last week or two, I love the momentum that kickstarts the beginning of each year - good intentions, a fresh start and the enthusiasm to live better, healthier and kinder lives.

I must admit, however, that I'm always slightly underwhelmed by the suggestion we should start the year with sacrifice. No sugar, no meat or dairy and definitely no booze! With everything going on this January, I would prefer not to submit to more deprivation.

I would suggest that instead of giving things up, we might do better to embrace new habits. For those unfamiliar with ‘Regenuary’, it’s the suggestion that we put more emphasis on where we source our food this month. Supporting farms who produce good food whilst also prioritising animal welfare and land regeneration.

Surely, the easiest way to eat "better" is to know what you're eating and where it has come from. The way our food is produced today has an undeniable impact on the way we will be able to live tomorrow.

As my brother astutely put it, eating is farming by proxy.

Whichever way you’re leaning this month, we have you covered. Shrub Veg boxes, filled with vegetables grown from local regenerative, organic and biodynamic farms are available to pre-order and collect on Saturday.

Expect to see sprout tops, celeriac, parsley, coriander, carrots, onions and cabbage.

We also have delicious Trenchmore Beef and our pure juice ciders in stock online. I’ve personally had quite enough self-sacrifice for the time being. It must be time for a treat.